Young Versace campaign

The launch of Young Versace?s first store in Milan last month, the brand has unveiled its new advertising movement with supermodel Cindy Crawford?s 10-year-old daughter Kaia Gerber as the face.

Modeling designs decorated with the label?s iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott, who have previously worked on campaigns for the likes of Gucci and Givenchy.

Gerber, who is Crawford?s daughter with former model Rande Gerber, is the latest in a recent spate of youngsters emerging as fashion?s next generation.

Earlier this month designer Meg Matthews tweeted a photograph of her and British rocker Noel Gallagher?s 11-year-old daughter Anais captured by Mario Testino. London-based Anais is signed with Select Model Management, and has already modeled for Paul Smith Junior.

According to the fashion house?s director Donatella Versace, Gerber proved she has inherited her famous mother?s talent when modeling the collection, which is aimed at youngsters aged 0-12.

?Like her mother, Kaia has a very special gift,? she explained in a release. ?The camera really, really loves her.

?Having Cindy on-set for the shoot took me back to all the astonishing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother?s footsteps!?